ABOUT US
Amateurs, enthusiasts, collectors or simply lovers of beautiful watches, if you arrived at our place by chance, you will come back for the pleasure.
STORY OF A PASSION
We are a small French team born from an early passion for automatic chronographs linked to the world of motorsport.
Over the years, our thirst for novelty has gradually led us towards prestigious brands, unfortunately very often inaccessible. A great frustration.
An unexpected and exhilarating discovery then one day re-enchanted our quest: the world of micro-brands!
Creativity, quality, rarity and affordable price... A confidential world but which has everything of a great one, of which we had to share the models which thrill us.
We are convinced, they will not leave you indifferent.
THE WORLD OF MICRO-BRANDS
Former designers or master watchmakers from around the world having worked for years on behalf of major brands, the founders of the micro-brands have acquired experience and know-how which they have chosen to put to the service of their own models.
Their goal: the ultimate watch.
Each creation combines a high level of research and development, quality materials and manufacturing worthy of premium brands.
The subjects of inspiration for the design of the models are varied and ambitious: the conquest of space, supercars and legendary cars, railway infrastructures, the solar system, nature... but also ancient, complex and original systems hour display.
A creativity motivated by the admiration devoted to these men who knew how to take on challenges and write parts of our History.
Watches which are therefore homages to life and technology.
THE SENSE OF SERVICE
At Whatimisit, we want your experience to be the best possible.
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All our watches offered for sale, new or used, are selected with the greatest attention, controlled, tested or even revised and benefit from a guarantee.
Shipments are prepared with the greatest care, each item is insured.
We also offer you the possibility of selling or exchanging your own goods via a form to fill out.
Finally, if you cannot find the rare gem on our site, our sourcing team will try to “unearth” the watch of your dreams.
Because you are demanding, we guarantee you service and benefits at the heart of our priorities for a pleasurable experience with complete confidence.
WHATIMISIT — SINGULAR WATCHES
RARE
Productions in (very) limited or even unique editions of 1 to 1000 watches, often numbered
Possibility of acquiring special series, ultra-rare prototypes
THEMES
Suggestive shapes of the watch components (glass, case, crown, horns)
Evocative dials
Symbolic materials (comet fragment, carbon brake pad, etc.)
Worked bracelets and buckles
Matching packaging
Swiss or Japanese automatic movements renowned for their reliability, precision and robustness
316L steel, titanium, sapphire and aluminum cases
Sapphire lenses, Italian leather straps, non-allergenic rubber...
High-end packaging
QUALITY
PREMIUM
INNOVATIVE
Original and ingenious concepts
Surprising, recycled and recyclable materials
Many new features this year
Our selection of micro brands