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XERIC

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Xeric is an independent brand founded in 2013 by brothers Mitch and Andrew Greenblatt in California, USA. After starting out collecting and blogging about unusual vintage watches, Mitch became an influential watch blogger and authority on modern watchmaking before setting up his own brand with his brother. Xeric's aim is to offer unusual, affordable watches by deconstructing watch design traditions and pushing the boundaries of time display on a mechanical watch.

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